OUR STORY
Born From Passion
Muse-X began with music.
The first edition was built around sound, rhythm, and the people who live through it. Artists, producers, managers, festivals, and industry professionals came together with one shared idea captured in a simple call: Find Your Shoku.
"Shoku" means friend, ally, someone you walk with. But at Muse-X, it became more than a word. It became an experience. People didn't just attend, they connected. Artists met collaborators. Ideas found partners. Conversations turned into plans. For many, Muse-X was the place where they realised they were not alone in what they were building.
And once you find your people, something changes.
The energy shifts. The rhythm grows stronger. The conversations get louder, clearer, more ambitious. Music began pulling in film. Film met technology. Art crossed paths with education, tourism, and cultural entrepreneurship. What started as a music platform revealed the shape of a much larger creative ecosystem waiting to be activated.
That is where the next chapter begins.
Step Up the Beat is not just a new slogan. It is a response to what Find Your Shoku made possible. After connection comes momentum. After finding your allies comes the courage to move forward together. To take up more space. To raise the tempo. To build something bigger than any single discipline.
With Muse-X 2026, the platform steps into its next phase. Still rooted in music, now standing firmly alongside film, and expanding across the wider creative industries. What began on stage now extends to the screen, to the gallery, to the classroom, and into the marketplace. Grounded in the Western Balkans yet increasingly connected to Europe and beyond, Muse-X brings music, film, art, performance, and technology together through exhibition, conference, and festival, operating as one living system where creation, dialogue, and industry move in sync.
Muse-X is no longer just about meeting.
It is about creating momentum.
About building together.